Distribution of keywords and key phrases

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Distribution of keywords and key phrases

As SEO specialists, your goal is to improve the ranking of your clients’ websites on search engine results pages (SERPs). Search engine optimization is based on various principles, but keywords are at the center of this process. Your website as a whole must be great and optimized for search engines and users. This also applies to the distribution of key phrases. Here are some pointers on how to use the distribution of keywords in your favor.

First things first

Determine which keywords will be assigned to each page of your site. This allows you to promote your good ranking by putting a precise element of your knowledge in front of a precise request of a user. Avoid diluting the keywords on the different pages so as not to confuse search engines that target topics or keywords. Each page should contain only the semantic field specific to that user query.

Google needs help

If you want Google to know what you want a page to rank for, you need to specify it. When your focus key phrase is well represented in one part of the page but almost non-existent in the rest, it confuses Google. If a page aims to rank for a specific term, you expect the term to be mentioned throughout the text.

Avoid cannibalization

The problem of keyword cannibalization occurs when your publication of pages or content targets the same keywords. This confuses Google’s ranking system because it treats your pages with similar keywords as competitors. Be careful not to publish duplicate content from your own site, or external sites.

Spread your keyword

The main goal is to find a good balance in using your focus keyphrase throughout the page. Don’t use it too often in shorter text. Keep it easy to read. Remember to consistently use the key phrase throughout the page. By using it in several places throughout the text, you show that you are still talking about the topic and have not strayed from the subject at hand.

Use synonyms

Using different versions of your key phrase makes your content easier for people to read. Besides, it makes it easier for you to write text without repeating the same term all the time.

Distribution of keywords is a task that requires a lot of rewriting and rereading, but it eventually will come very naturally and it is a great way to move upward in your SERP.