Effective content planning

The effectiveness of your SEO content plan depends on two main factors: the keywords in your page meta titles and the trustworthiness of your site. Showing the correct keywords in your title tags lets your site compete to rank; showcasing a trustworthy website pushes your site to a winning place. Here are some pointers on how to build effective content planning.

Don’t miss your target

Delineating your territory of expression is essential to create a relationship of trust with your audience. When you read content from a website, you expect to find a certain type of format, topic, tone, depth of information and level of expertise. Define your target customer’s needs, and set up a content strategy to meet it. If this phase of reflection is partly based on your own analysis and knowledge of the market, it is also interesting to survey dedicated SEO and Content tools to validate your strategy and maximize your profitability.

Effective content planning: The early bird gets the worm

Anticipating your needs allows you to save time and energy. That’s why it’s important to always have a global and long-term vision. Your editorial calendar is the result of your digital marketing strategy. Make sure you always anticipate and especially plan the work to be done in advance. You will then have no unforeseen events and can set correction phases.

Effective content planning: Charts are your friends

A good editorial charter facilitates your identification with your target audience so that they choose you. It reinforces your credibility and is sure to generate more engagement. It can contain variables as:

• Content status
• Content theme
• Content format
• Content subject
• Meta and title tags
• Content angle
• Number of words
• Structure / Plan
• Internal link
• External link
• Keywords
• Sources of inspiration
• Date and time of publication
• Author of the content
• Impact at D+15 / D+30 / M+2 (organic traffic, reactions on social networks …)

 Advantages of an editorial planning:      

• Saving time
• Maintaining a publication rhythm, even during slow periods
• Remaining coherent with your editorial line
• Anticipating events related to your business (sector news and your own news)
• Limiting imbalances (e.g., one theme more addressed than another)

When determining effective content planning, remember: content is an important part of a company’s marketing strategy. To know if the work done meets your objectives, you need to measure the performance of your content and define the effectiveness of your SEO content strategy.