Keep content fresh and up to date

Anyone in the SEO business is probably familiar with the phrase “Content is king”. This phrase is actually from Bill Gates in 1996. More than 20 years later, content is indeed king. More than that: fresh, regularly updated content improves a website’s SEO, generating traffic while improving the website’s authority on search engines like Google. Here are some pointers on how to keep content fresh and up to date.

Update existing content

Rather than recreating content, you can supplement content with updated information and re-share it on your networks. Freshness will improve your SEO, and recent update dates, favored by users looking for updated information, will improve click-through rates. Enhance your existing publications with videos, infographics, drawings, podcasts, etc. All of which are valued by Google.

Fresh is valuable

New content keeps visitors coming back to your website. If you have a favorite news site, you’d be disappointed to look at it and not see any new content. While updated content is especially important for websites like media, all websites need fresh content to keep users interested and boost SEO. Fresh, engaging content will attract new visitors to your site and retain old visitors. It can attract visitors who may not have sought out your products or services before, but can be converted into customers through careful content writing, retargeting and conversion rate optimization.

Keep content fresh: Be aware

Create articles or pages on current topics for companies (such as COVID, the current war or inflation rates). You will be able to take advantage of the popularity of the keywords associated with these themes to position yourself on more extensive searches by Internet users.

Keep content fresh: Build trust

Keeping your website content up to date helps build trust between you and your customers. Customers are likely to search your platform for valuable information about your industry. The presence of obsolete elements on your websites, such as references to your company’s old location or outdated technology, can give potential customers the impression that your company isn’t keeping up with the latest trends. When a consumer reads information on your site that makes them say “Wait, what?” or “Wait, that’s not right,” you’re compromising your reputation.

There are many good reasons to regularly keep content fresh and up to date. This helps ensure that the information on your site is reliable and relevant to your real users and contributes to search engine optimization (SEO).