How to optimize headers and titles in SEO

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How to optimize headers and titles in SEO

The optimization of article titles is an essential level for your natural referencing. Without working on your SEO, you lose the opportunity to gain qualified traffic, 100% free, from search engines, especially from Google. Here are some pointers on how to optimize headers and titles in SEO.

Optimize headers and titles in SEO: The robot + human factor

In order to find optimized content, Google analyzes the keywords contained in the title before positioning your site in the search results. For this, a series of keywords could be the ideal solution but, we should not forget the second aspect which is the human aspect. Nobody will want to read your article if the title is only a series of keywords. You need a catchy title that will arouse the curiosity of your readers.

Position your name

In general, a good option is to place your company or business name at the end of the SEO title. This promotes brand recognition for small to medium sized businesses that want to get their name out there. The downside of this decision is that sometimes it comes at the expense of the keyword that will help you rank higher in the results. So consider the pros and cons.

Optimize headers and titles in SEO: Be alluring

Find a catchy headline. The tagline is essentially a crucial element for a title or an article. Its main objective is to capture the reader’s attention and arouse his curiosity. The catchier the headline, the more it calls for action.

Don’t spam yourself

Repeating in your SEO title your keyword 2 times can help to strengthen your ranking. But, if you do it more than 2 times or put the same keyword systematically, it is likely that Google considers you as a spammer.

Attention on your H1

The H1 is the priority header tag, and the least precise in its description of the content of a page. Google will use your H1 to formulate a rough understanding of the general topic covered on your page.  Using multiple H1s risks diluting the signal sent by this element. If Google sees that you are using H1s incorrectly, it may choose to ignore them completely.

When optimizing headers and titles, remember: a web user generally decides to read an article in its entirety only after reading its titles and subtitles. This is why your writing can be essential for your content.