How to optimize the longtail

Keywords are essential in a digital strategy because they represent real entry points to your site. Indeed, when an Internet user searches for information on Google, they will make a request consisting of specific keywords. To which will correspond several thousands of results classified by order of relevance. From this point of view, your marketing objective is clear. To be placed at the forefront of the results page for a query corresponding to your business, and that includes optimizing the longtail. Here are some pointers on how to optimize longtail.

New doesn’t have to mean difficult

Statistically speaking, there is almost no chance that your brand-new website will be on the first page of Google for these queries. Knowing that more than 90% of people never venture beyond the first page of results, betting on the keywords of your new business, is clearly too risky. To optimize your results, it is therefore important to find good keywords that have enough search volume to be interesting. But also, where the competition is within your reach.

Be regional

It is easier to rank higher with terms that are rarely used as keywords by anyone. In addition, you can also make a regional reference. A user searching for a business in their city will enter the name of the location in their search and therefore fall into the long tail category.

Optimize longtail: Think of the combinations

Anyone optimizing based on the long tail should structure the appropriate text comprehensively and ensure that many different combinations of the search terms, as well as relevant thematic terms and synonyms, are present. Longer texts also produce many combinations.

Secure visits

By opting for SEO on low competition keywords, you will ensure a number of cumulative visits statistically higher than searches on competitive words. 70% of Internet users use queries made up of specific keywords when they search on the Internet. Visitors who will land on your website will be much more qualified since they will have introduced a very specific request to find you. It will then be easier for you to transform these visitors into leads, and eventually into customers.

Remember: optimizing long tail strategy is a very effective technique not only to increase your website traffic, but also to get more qualified leads, and eventually more customers. It is beneficial at all levels, whatever your marketing objective, and quite easy to implement.