How to optimize your meta description
Among all the possible sites, we click on the one that attracts us the most. But it is not only the title of the link that attracts us. It’s also its meta-description, a small sequence of simple characters that plays a major role in the choice of the site on which we click. Here are some tips on how to optimize meta description.
1) A CTA is always a good call
Call-to-action phrases are perfect for call-to-action text, and that’s what meta descriptions are ultimately about: they clearly explain to your readers what they’ll get when they click. Consider starting your meta descriptions with verbs like: “Discover”, “Find all about”.
2) Optimize your meta description: begin strong
If your meta description includes the keyword at the beginning, users will be more likely to consider the content relevant. This will strengthen the link between everything. It’s also a good idea to include keyword variations in meta descriptions.
3) Be accurate
To engage your target audience on what they will see when they click on your link, you need to use precise terms that define exactly what they will find. Precise and attractive terms will engage a person to click on your link. The goal is not to fill the 150 characters available with empty, imprecise terms. Also, Google may penalize your meta description if it is considered misleading or meaningless and this may increase your bounce rate on your website.
4) Always ask yourself these 2 questions
The answers to the following two questions will help you come up with ideas: What do you offer? Why should people buy your products? You will have to concisely highlight the benefits that customers will receive by buying from your online store, if you have one.
5) Optimize your meta description: be original
It is important that the meta description of each of your pages is unique. On Google, it is however not rare to find similar (but different) pages with exactly the same meta description. Customization is key when it comes to meta descriptions: using the same one over and over again can give an impression of “generic” content to Internet users who often come across your pages via Google.
When you optimize meta description, you are creating an effective marketing copy that does everything it can to entice a user to click. This is your only goal: to persuade them to click, while remaining accurate in order to meet their expectations.