Unique articles written by professionals delivered to you daily
A large part of the referencing of a website on search engines lies in the right choice of keywords. This is done through natural referencing which will integrate the keywords in the texts of the different pages of the site, or via commercial links. We speak of cannibalization of keywords, when several pages or several…
Read more
The criteria that impact the natural referencing of a website are numerous and for many of them, unknown. There are many factors identified to improve the ranking of a website in the search results. The domain name of your website is your business card. Here are some pointers on how to pick a good domain.…
Read more
Cornerstone content is the heart of your website. It consists of the best and most important articles on your site; the pages or publications that you want to rank in search engines. These articles combine information from different blog posts, covering everything important about a certain topic. Their purpose is to provide the best and…
Read more
A business enterprise must sell its products or services to make a profit and grow. However, no sale can be made without a buyer. That’s why it must build its digital marketing strategy around its target buyer. This is an imaginary person who has been assigned several characteristics to represent a target group or segment.…
Read more
The Alt text, Alt tag or text attribute designates a description of images for search engines and for certain categories of people. Some blind internet users have problems visualizing the images or to understand them simply. The insertion of the right alternative text allows them to describe to them the context of the images in…
Read more
This term designates the rate of clicks made on a page or a site during an advertising campaign. We use it to evaluate the relevance or the result of an advertising campaign carried out by a given site. As a partial performance indicator, it helps companies to improve their services and optimize their promotional actions.…
Read more
When you regularly publish blog articles regarding the issues of your readers/buyers, there is always the risk of creating articles that look like many others, staying on the surface of the problem, and, of course, eventually running out of ideas. Here are some pointers on how to find tips for blog ideas. Your calendar always…
Read more
The SEO focus keyword or focus phrase is the keyword you are trying to rank your article for in Google. And, unless you have a website with a very high domain authority, you should usually opt for a priority keyword that is a long tail keyword. Here are some pointers on what is a keyword…
Read more
Your company’s website is its digital showcase. In order for you to impress Internet users, you must update it regularly. By paying attention to your site, its design and the content you publish, you will retain your current customers while attracting new prospects. Here are some tips on how to update your content. 1) How…
Read more
