How to analyze backlinks
Netlinking is an integral part of the work of a referrer. Auditing the situation is almost as important as analyzing the site itself when you want to be more visible on search engines. Here are some pointers on how to analyze backlinks.
What is a good inbound link?
A good quality inbound link is a link that comes from a reliable source. In other words, it is a link set up on a site that generates qualified traffic. A human generates this flow, who appreciates the content of your site. Generally, a good link is a link in the heart of editorial content on a popular site that receives qualified traffic. But it is also a link in a content that deals with a subject close to the theme of your website.
What is a bad backlink?
In natural referencing, we call bad links, all links qualified as toxic. These bad links can lead to heavy penalization by search engines. Bad links lead to pages not indexed by Google, sites with obsolete content but also websites designed solely for the purpose of netlinking.
Rely on Google
Google Search Console is a free tool for webmasters to track the health of a website: indexing, experience, performance on search results. Google Search Console is the ideal tool to analyze your backlinks and to evaluate the quantity and quality of incoming links to your site. A good inbound link helps your positioning on the SERP, as opposed to a bad link which will contribute to penalizing you because Google has in place filters (Google Panda, Google Penguin) to clean the web of spam and toxic links.
Semrush also helps
Semrush is an even more comprehensive tool for advanced backlink analysis. It identifies the toxicity of referring domains and allows you to contact the owners to have bad links removed. It also allows you to ask Google to disavow artificial and low-quality inbound links to keep only the best ones. Cons: this tool is very expensive for entrepreneurs and is rather dedicated to SEO professionals.
When learning how to analyze backlinks, remember: For a good referencing of your website, you must take care to work well on your links. You will be able to take advantage of a good SEO strategy, which will help you to improve your positioning in search engines.