How to attract crawlers and bots
There are two factors that play an important role in an SEO strategy: crawlability and indexability. Several elements can play against you, and especially, make you lose a lot of points towards Google’s robots. More and more demanding, they are intransigent. For example, poor quality links, too many redirects or unsupported scripts affect the indexing of your website. So, here are some pointers on how to attract crawlers and bots.
Strengthen internal links
Improve the links between the pages of your website to ensure that all content is connected to each other. The robots in charge of crawling your website will go from content to content, which will facilitate your indexation.
How to attract crawlers and bots: Be tidy
The structure of the information on a website plays a crucial role in crawlability. For example, if your site has pages without links, the indexing robots could have difficulties accessing them. Of course, they could still find these pages via external links, if someone has referenced them in his content. But in general, a weak structure can cause crawlability problems.
Pave the bot’s way
Google bots follow the instructions of websites. These instructions can appear in the robot properties in the meta tags of a page, the x-robots tags in the header of a page, especially for URLs that are not HTML pages, the robots.txt files of the site, the domain server settings in the ht access file, or pages where the site sections forbidden to robots are not crawlable because they are not accessible by Google.
How to attract crawlers and bots: Be stealth
Optimize the loading time of your pages. A website that is too slow will make you lose points in the search engines as well as with the Internet users. There are tools to help you boost the loading time of your pages. For example, you can use Google Pagespeed insights.
Content will always rule
Update of your content regularly. Content remains one of the pillars of SEO. It is even the most important because it is what attracts the reader, builds loyalty, converts leads, but above all, makes the exploration of the site more pleasant and ergonomic.
Remember: in addition to making sure you add and optimize pages for relevant keywords and earn links, you also need to constantly check that the crawlers are accessing your site and note what they find to the search engine.