How to avoid Google penalties
The most popular search engine on the web is Google. As a result, it has a wealth of data at its disposal. This data enables it to enhance the relevancy of the results presented. You must abide by Google’s guidelines if you want to maximize the referencing of your website. However, if you disregard them, you run the danger of receiving an SEO penalty. Thus seeing a significant decline in site traffic. Here are some pointers on how to avoid Google penalties.
Avoid bad practices
To make it simple, Google first punishes bad practices (black hat SEO) by triggering manual penalties. Then, for the abuse of keywords in texts, duplication of content or CTA button, the penalties are rather algorithmic with a more gradual decline. On the contrary, it rewards good practices (white hat SEO). It is therefore necessary to identify the risk factors and work in the direction of Google recommendations, even if they are not always officially formal.
Don’t create similar pages
Creating multiple similar pages that talk about the same thing is also a spam technique. Many webmasters create similar pages to take advantage of more keywords in the URLs, titles, descriptions, H tags and content of the page. This is a bad method, as engines believe that each page should have its own added value.
Avoid purchasing links
This technique is also known by the search engines and is penalized by them. Someone offers to put their link on your site and you put yours on theirs. Or, you recieve the offer to sell you links. Meaning that you will pay to add the link to your site on other sites. Be careful, because these sites are spam sites, already known by Google and on its blacklists. So, you will pay to get a penalty.
Forget about negative SEO
Negative SEO consists of pushing the websites of competing companies down the SERPs. Most often, it is about carrying out actions that are condemned by the Google Guidelines and blaming the competitor. This also includes the techniques of positioning negative reviews on these competitors in the SERPs.
When learning how to avoid Google penalties, remember: the management of possible SEO penalties received by your site is essential if you want to ensure a good position in the search engine results.