How to become mobile-friendly

Unique articles written by professionals delivered to you daily

How to become mobile-friendly

Nowadays, the habits and trends of Internet users have evolved with new technologies. Smartphones, ever more powerful and used, as well as tablets have had access to the Internet for several years. This ease of search has revolutionized natural referencing. Thus forcing search engines to add new SEO criteria and especially mobile friendly sites. Here are some tips on how to become mobile-friendly.

Choose a responsive theme

If you have a website that is not mobile friendly and you want it to change, you should replace the graphic theme. If your site is followed by a lot of people, this is not the best thing to do. As you will disturb your recurring visitors. However, if the website in question has low traffic, you can simply install a responsive theme, in order to make it mobile friendly.

Optimize title and meta description tags

Title and meta description tags are essential to the optimization of any website, including its mobile version. As the available screen space is reduced on mobile devices, it is even more crucial to work on your tags to make them as succinct and attractive as possible. On mobile, the size of a title can be up to 78 characters and the description up to 154 characters, taking into account spaces.

Improve the loading time of your website

On mobile, users tend to abandon a website that does not load as quickly as on a computer. The loading time is therefore one of the most important aspects when it comes to making your website mobile-friendly. To know already where you stand, you can use the free Test My Site tool from Google. It calculates in a few seconds the display time of your site on mobile and then gives you some technical recommendations to improve this parameter.

Optimize your pages

AMP (Accelerated Mobile Page) is a web design language derived from HTML, optimized so that websites load faster on phones. Indeed, mobile users are impatient and therefore want a reduced loading time, 3 seconds being the maximum, otherwise they will go to a competitor’s site.

Remember: mobile SEO is not only about publishing quality content and having a flawless technical structure. One of the keys to success is to create a unique user experience, in the eyes of Google, but more importantly, in the eyes of your visitors.