How to generate leads
Within the audience targeted by your brand’s web marketing strategy, a potential customer interested in purchasing your products or services is a lead. Once identified, it’s time to shift into second gear to capture the attention of this lead. It is therefore crucial to collect as much information as possible about them. At the very moment they are ready to give it. Here are some pointers on how to generate leads for your SEO strategy.
How to generate leads: identify the right target
SEO allows you to reach quite different audiences and prospects with fine targeting. Indeed, the research of a keyword allows to identify the trends or the strategic requests. But especially to detect the research intention.
Capitalize on brand awareness
Some companies are lucky enough to be able to capitalize on a strong brand awareness to capture brand traffic, i.e., integrating a brand name. Forgetting branded queries in an SEO strategy means taking the risk of subject themselves to the bad tricks of a cunning competitor.
Get attention from new visitors
It is essential to offer quality content that is always relevant to the expectations of Internet users. The content can be varied. Adapt your approach techniques according to your budget and the offers you propose.
How to generate leads: link Building
You should use netlinking to create a mesh of links between all your pages, without them being cumbersome for your visitors. Next, establish links within your pages that lead to other external websites that mention your company. Also add links to other pages of your company.
Use Call To Actions
Call To Action, or CTA, are used to attract the attention of your visitors and guide them to a strategic page or section of your site. When you have created a content, you can also add a “Download” or “Get Guide” CTA. The CTA will open a form where the visitor will be asked for some information in exchange for access to premium content.
Create Dedicated Landing Pages
When a visitor clicks on a call-to-action on a web page, they will be redirected to a landing page that collects contact information via a form to fill out, which turns them into a lead. Each landing page must be created for a specific purpose.
Remember: SEO is an important factor to take into account in your lead generation strategy, both in terms of optimizing your website’s visibility and writing your content.