How to improve your SEO

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How to improve your SEO

With billions of pages on the Internet, your company must stand out in order to appear in the first results, and to be “found” by its ideal customer. To do this, it is necessary to optimize your SEO (Search Engine Optimization). In recent years, SEO has evolved a lot: it has become a logical science, necessary to improve the experience of web users. Here are some pointers on how to improve your SEO.

SEO Tools

To improve your SEO and get the best performance possible, it takes a lot of research, analysis, and constant adjustments. It is therefore crucial to use good tools in order to follow the progress of your results and adjust your strategies accordingly.

Identify your customers

For good referencing, you need to rely on a referencing strategy. Also, defining your referencing strategy means knowing your target. To help you identify your customers’ search intentions, start with the recurring questions they ask you. Ask your customer service or sales staff. These departments have valuable information that is often untapped.

Mobile-friendly sites are essential

Currently, according to the SearchMetrics study, 100% of the sites in the top 100 are mobile-friendly. Mobile has become so important that Google is about to launch a “mobile first index”. To allow a good user experience on mobile, it is necessary to find a good balance between rich content (with images, videos, etc.) and the speed of page loading.

Attention on your links

Working on internal linking is part of the relevant SEO actions to gain visibility. As its name suggests, internal linking consists of creating links within your website or blog, between your pages or your articles. The goal is twofold: to indicate to Google that you are an expert in your field, by proving that you propose many articles dealing with similar subjects (which will act on your popularity rating); and to keep the user on your site and make him want to navigate to complementary pages.

Build a structure

Establish an editorial structure by type: articles/product pages/categories. Determine that for each article written a minimum of 800/1000 words or more must be achieved. The respect of the H1, H2, H3 title tags is also important.

Remember: knowing how to improve your SEO is paramount. The challenge is to rank well in the SERPs (the Google results pages) to be as visible as possible.