SEO keywords tricks to gain audience

To implement a good SEO strategy, one of the first steps is to choose the keywords on which to position. This is an important step for SEO. Indeed, in case you want them to come across your products or services, the keywords must potentially be entered by the Internet users. Here are some tricks on how to gain an audience via SEO keywords.

Search the Auto-complete feature

The Auto-complete feature, in engines like Google or Big, allows each user to predict what they want when they write in the search bar, but also to see the most popular recent searches. Use it to find your keywords, your ideas of articles and contents. Indeed, it remains one of the fastest ways to access the most searched keywords in your theme.

Brainstorm your business

To choose the expressions that your future customers will search for, you must list the different themes of your product or service offer. Always start from the general to the specific and try to find synonyms for each theme. As a beauty blogger, first write about fashion, beauty tips, skin care, etc. You can then refine your products according to other segmentation criteria: hair products, nail trimming tips, and so on.

Use suggestion tools

There are free (to some extent) quality interfaces that will help you find keywords related to your webpage:

• Ubersuggest: It offers many suggestions of keywords, with the corresponding traffic volumes and an estimation of the difficulty to position yourself on them. Beware: it becomes very slow after several queries in a row.
• Answer the public: It gives you examples of questions that Internet users are asking about a given topic. Be wise: you are only allowed a few queries per day in the free version
• Bing Webmaster Tools: These are some interesting tools for webmasters, including tools about keywords. Its data comes from the Bing engine itself.

Use longtails

The more accurate the query, the greater the possibility of conversion thanks to the low competition. For “deodorant”, we will prefer “natural deodorant woman” or “very effective organic deodorant woman”. Indeed, by targeting, you will have qualified traffic and a greater chance to be better indexed on specific topics.

When implementing these SEO keywords tricks, remember: most of the traffic on your web pages will come from keywords that you have not optimized. Don’t over-optimize a site or a page with only a few terms.