What are branded keywords
As consumers get familiar to your brand, they will be more likely to use your brand name. This, in association with the queries they type into search engines. For this reason, companies that already have some brand recognition should start targeting more branded keywords in their SEO strategy. Here are some pointers on what are branded keywords. Also, how you can start using them in your SEO own strategy.
Recognition is key
Incorporating branded keywords into your SEO approach will help your site gain recognition. Both from visitors and search engines. This recognition will likely play an increasingly important role. Where? In how your site’s authority is measured by Google in the future.
Understand the key needs of your target audience
Understanding the needs of your target audience is key to providing a positive user experience. Branded keywords mean more specific search terms. So they allow you to direct your efforts to increase traffic to your web pages so that your audience is more likely to convert.
Find opportunities
You can add keywords not directly related to the products and services your business offers in the marketplace, but that are more broadly related to the field you are in. For example, a grocery store bread supplier doesn’t just have to add the term “bread” to their homepage. It can add content related to the market in which it operates. This tactic opens up opportunities to attract new users to your website.
Do some benchmarking
Check if another website is around your branded keywords. If an unknown website is positioned before yours on the branded keywords you just found, you just have to dethrone it. To do this, make sure you have relevant web pages for each of the keywords you found. If relevant pages are present, make sure to use the right keywords in the titles (H1), meta titles, meta descriptions and content. Check that your pages are more complete than those of your competitors.
If someone were to search for your branded keyword, something related to your brand should come up, including your website, e-commerce site, products, and social media accounts.
When learning what are branded keywords, remember: although unbranded keywords do not directly mention your brand, they can still drive organic traffic to your website if used correctly.