What is a cookie
A cookie is a small text file placed by the browser on a user’s computer while browsing a website or application. The cookie contains a unique identifier that acts as a tag. When you browse a website, a cookie goes on your computer. So, if you visit the site again after a few days, the site will know that you have visited it before. Here are some pointers on what a cookie is and how to consider it in your internet life.
Cookies are essential in today’s Internet
Cookies exist to collect information about users and their online behavior. This, in order to improve their user experience and deliver the most relevant advertising possible. The use of cookies plays a key role in marketing activities and analysis on the Internet. In particular, it is the essential technical element of marketing and behavioral targeting.
What is a cookie? Customize them
All browsers allow you to set your cookies according to your preferences. For Firefox, you just need to open the browser toolbar presented as 3 lines at the very top right of the browser. There, you will find the mention “Option”. Then, in the browser settings is the section “Privacy and security”. in it, you can manage cookies in the part “Cookies and site data”. For Chrome, click on “Settings”. Scrolling down to the end of the page there is the mention “advanced settings”. Click on it and additional settings will appear, including “privacy and security”. Access “content settings” and then “Cookies”. Then, you will then be able to set them according to your choices.
There is concern about them
As a consumer, you have very little control over which vendors collect this information or where it goes: you can delete cookies from your own browser, but you will never be able to manage or delete servers containing third-party data already collected. Although there has been some push for regulations, Google will not permanently remove third-party cookies until it has finished developing an alternative technology solution.
Remember: Cookies are useful to personalize the user experience and offer targeted advertising to your customers and prospects. However, the use of data collected by cookies is increasingly regulated, so you must obtain the consent of your users before using their data.