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The Crawl Budget is the maximum number of pages of your website that a Google‘s robot can explore in a given time. Google calculates the crawl budget of a site based on many criteria. For example, the loading speed of the site, its size. Also its health, or the quality of content and the frequency…
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We assess the performance of a SEM campaign using the CPA, or cost per acquisition, a web analytics metric that takes into account the overall cost per conversion. Tracking the campaigns is useful to determine whether the user who converted was accessed via a link in the campaign. This, in order to properly monitor the…
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Content syndication is a method of republishing existing content on other websites to reach a wider audience. This practice benefits both parties. The website where it is syndicated gets fresh content, while the person/brand behind the original content is exposed to a new audience. Here are some pointers on what content syndication is and how…
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Content spinning is an automated text generation technique. Its purpose is to create hundreds or even thousands of versions from the same content. All these articles deal with a similar subject, but with a different form. The more the similarity rate between the contents decreases, the more they escape the duplicate content detection tools of…
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Content gap analysis is a strategic method to check and optimize the content of a website where the actual performance of the content is compared to the expected performance. With the results of the gap analysis, you will be able to realize the potential of your website’s content, and its untapped potential. The measures that…
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The concept of text-to-code ratio refers to the amount of text that is visible to an Internet user compared to the amount of HTML code of a web page. This ratio is expressed as a percentage: it is estimated that it must reach at least 20%. Here are some pointers on what code text ratio…
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Co-citation occurs when a website is mentioned, but not necessarily linked, by two different sources. The term was first used in an SEO context by Moz founder Rand Fishkin. Google was based on the concept of linking one website to another. This with sites that have lots of backlinks rising high on the SERPs. Here…
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The acronym CMS stands for Content Management System. It is a type of web application that separates content from formatting for websites, providing simplified ways to edit this content. In this way, it is possible to maintain a website without any technical knowledge of the web. The example we usually think of when we talk…
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The Cumulative Layout Shift (CLS) is a user-centric metric that measures the visual stability of a web page. It measures how often users experience unexpected layout changes. A low CLS indicates that the page is stable and that its use offers a quality user experience. Here are some pointers on what CLS is and how…
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Clickbait is a tabloid headline that encourages you to click on a link to an article, image or video. Rather than presenting objective facts, clickbait headlines often appeal to your emotions and curiosity. Once you click, the website hosting the link generates revenue from advertisers, but the actual content is often of questionable quality and…
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