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A local citation is any mention of your company on the Internet. It is any cross reference of your company’s name, phone number, address, zip or postal code and website address. In simple terms, local citations are references and information about a business. In SEO, they are a key factor in improving site performance for…
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As the name suggests, a landing page is a page where web traffic “lands”. If your website was a city, your landing page would be its airport. And just as the opinion of a city starts at the airport, your visitors also get an idea about you, your brand and what you offer as soon…
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The headless CMS is a back-end only content management system. It dissociates the content management from the presentation layer. If “head” is the presentation layer (or front-end) and “body” is the content repository, we cut the head from the body. Hence the name “headless”. Since we no longer have a default front-end, we are free…
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The term favicon comes from the combination of the words “Favorite” and “Icon”. Its main purpose is to help visitors locate a Web page more easily, especially when multiple tabs are open or in favorites lists. Here are some pointers on what a favicon is and how to consider it in your SEO campaign. Advantages…
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A penalty in SEO is when a site has been manually or automatically sanctioned by Google, or, speaking broadly, by other engines. This means the degradation of the positioning in the search results without any visual indication for the Internet user. Here are some pointers on what a Google penalty is and how to avoid…
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In contrast to static pages, dynamic pages allow to present information in different ways depending on the interaction with the visitor. The pages are then built at the moment thanks to a programming designed by the webmaster. The content is taken from a database according to criteria established by the Internet user and then put…
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A doorway page is a page created “artificially” in order to be more visible by search engines. By extension, a doorway page can also have another definition. A page created with the aim of placing content and links to make its site more visible. These doorway pages then redirect the user to another page of…
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A data center is a physical location, usually a stand-alone building. In it, sensitive data and applications are stored en masse. It is a network of computing and storage resources. This includes routers and servers, that makes this data available. This allows companies or Internet service providers to operate the entire IT infrastructure and data…
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The CTA or “Call To Action” is an expression in the marketing industry. It is generally a link or a button embedded in a web page that asks visitors to perform a specific action. It can be, for example, to tell visitors to register, buy a product, contact the site owner, request a quote or…
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The crawler, also called web spider, is a software that has the mission to browse the web in order to analyze the contents of documents, then archive or classify them according to their relevance. During its journey, it memorizes the URL address, the identity of the site and a lot of data. A crawler is…
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