What is a CTA
The CTA or “Call To Action” is an expression in the marketing industry. It is generally a link or a button embedded in a web page that asks visitors to perform a specific action. It can be, for example, to tell visitors to register, buy a product, contact the site owner, request a quote or any other action that is part of the site’s purpose. Here are some pointers on what a CTA is and how to consider it in your SEO strategy.
What is a CTA: a basic rule
In order to guide the user in their journey, it is essential that the title on the call-to-action explicitly describes what the click will lead to. There must be a coherent link between these two elements, both visually and editorially.
Targeting for a better impact
The purpose of a call-to-action varies depending on your primary goal, which is why it is necessary to have one before generating content. To choose the right call-to-action, you need to know in which stage you are and apply one.
How to use it smoothly
It’s best to have only one CTA per page. The more actions you propose to your readers, the more they will feel lost. This is especially true for newsletters or landing pages. In some cases, you may want to offer two choices, especially in order to reach people at different points in their customer journey. Choose a good design for your CTA. It should be neither too small nor too large. Also, try to put it in a color that matches your website’s graphic design, while standing out from the rest of the page so that it is easily visible. It can be accompanied by an image if it serves your purpose.
What is a CTA: Some advice
Even if it is a targeted ad, the content must meet a real need to encourage users to click on the call-to-action button. You must: Opt for a captivating design that catches the eye right away, make sure that the words used are clear, explicit and easy to understand, use action verbs, and make sure that your CTA is visible and easily accessible.
The CTA is one of the most important elements of your sales page and landing page. It is at the heart of your marketing strategy to generate qualified traffic.