What is a favicon
The term favicon comes from the combination of the words “Favorite” and “Icon”. Its main purpose is to help visitors locate a Web page more easily, especially when multiple tabs are open or in favorites lists. Here are some pointers on what a favicon is and how to consider it in your SEO campaign.
Advantages of favicons
Favicons offer many benefits for your business, including building brand recognition: when you use a favicon that reflects your business, people see it and become familiar with your business; adding legitimacy to your site: your site will appear with a favicon, which helps you look professional in the online sphere; and help with search engine optimization (SEO): Favicons help you create a user-friendly website, which is an essential part of SEO. You also increase brand recognition, which encourages people to return to your site and convert.
How to create a favicon
There are several ways to create a favicon. A graphic designer can use photo editing software such as Photoshop, Gimp and others to create and edit a favicon. There are also free online favicon generators. You can use your logo to create your icons. Some web browsers accept several image formats between png, jpg, gif, svg or ico format.
Some tips for an effective favicon
Keep it simple. Because of its small size, a favicon should be kept simple. Avoid creating a complex design full of details that will make your icon difficult to read and remember. Use your visual identity. Your favicon represents your brand, and as such, it should reflect your corporate identity. It is even possible to use your whole logo or a part of it, if it is suitable.
How to add it to your website
You need to get access to a text editor and the root folder of your website to edit the HTML code of your website. Type the address of your FTP server in the address bar of your browser. Press the “Enter” key, login and upload the file to the root folder. Next you need to change the HTML code of your website. Find and upload the file “header.php” or “index.html” from the server.
Remember: These little icons have a simple but important purpose. Without them, the Web would be less visually appealing.