What is a proxy server
The proxy server is associated with many functions such as content filtering, logging to keep track of the requests made or authentication. In other words, the web proxy monitors exchanges between two hosts by placing itself in the middle. It can be used to block access to certain websites. Here are some pointers on what a proxy server is and how to consider it in your SEO strategy.
Difference with a VPN
A proxy will hide your IP address. It is the ideal tool to accomplish tasks that require little bandwidth, such as watching videos on YouTube, bypassing a website’s filter or IP restrictions. While a VPN (virtual private network) is a system that creates a direct link between remote computers, isolating their exchanges from the rest of the traffic taking place on public networks.
How is it related with SEO
Your SEO practices may involve changing or hiding an IP address associated with your browser via a private proxy for several reasons, like examining a competitor’s SEO practices without revealing their true IP address. This way, you can secretly spy on the competition and anticipate. Even upload a location to the Google search results account. Also, if you manage social media accounts, you can have access to many different accounts via the same IP address.
Google likes them
By using private proxy servers, the Internet can cache your website in the user’s browser. If the user visits your website after the first visit, the cached web page will load faster than if the Internet were to load the data manually. Google search engines like speed and place the website higher than the account. The average download speed decreases, which improves the appearance of your website by Google.
How to install it
Whether you are using a Windows PC or a Mac, your computer has all the settings to configure a proxy server. In the proxy settings, your operating system can often automatically detect a list of available proxy servers. But it is also possible to enter the IP address and port number of a specific proxy. If you use a private or professional proxy server, this information will be given to you by the service provider
When learning what a proxy server is, remember: as intermediaries, proxies help protect your privacy and enhance the security of your local network.