What is a subdomain

A subdomain allows you to divide a website into several sections. To do this, the name of the sub-domain is placed before the domain name (top level domain) and is separated from it by a period, like the “maps” on https://maps.google.com. Here are some pointers on what a subdomain is and how to use it in your SEO strategy.

It can be a different site

If you use a subdomain, Google will have the impression that it is a completely different site. That is to say, that you could have a site with a different domain name called, for example, “mywebsite-blog.org”, so it is really a different url, a different domain name and therefore a different site that will have to be worked on in a complementary way to the first site.

It helps you organize

The main task of a subdomain is to structure the content in a coherent way. The user can easily identify that it is a product, project or site of the same company. This not only increases the usability of your website, but also helps to draw visitors’ attention to particular topics.

It helps you cross borders

You can gear your subdomain content towards certain countries and continents. This is ideal if you have a global business and want to target international markets. This means that your SEO ranking in certain countries can be higher, when you have a specific subdomain dedicated to targeting that area.

Mobile navigation is here

Many companies use subdomains like m.example.org for mobile versions of their websites instead of using a mobile-optimized design. Among other things, this makes it easier to define content for the mobile version and create smaller websites for limited data rates.

For event-planning

If your company holds events, it might be a good idea to divide that section of your site into subdomains. Again, this is useful when you want to distinguish a section of your site from your regular product or service.

Manage your keywords

When your company name doesn’t necessarily match your products, it’s difficult to include keywords in your main site URL. A subdomain URL will allow you to link to keywords relevant to your site.

Consider this: if you decide to use subdomains for your website, you should see positive effects on your SEO performance, including countering negative SEO and improving your keyword positioning.