What is content syndication
Content syndication is a method of republishing existing content on other websites to reach a wider audience. This practice benefits both parties. The website where it is syndicated gets fresh content, while the person/brand behind the original content is exposed to a new audience. Here are some pointers on what content syndication is and how to consider it in your SEO strategy.
More visibility
If you have content that you know will engage the public, but your main website or hosting platform doesn’t generate the traffic needed to reach a large enough audience, content syndication can be a way to take advantage of traffic from third-party sites. Content syndication usually benefits both the creator and the host of the content. It’s a win-win situation. They get content for their readers, viewers or listeners, and you get to expand your audience.
Content syndication on the Web
Virtually any website that provides relevant information on a topic can be a content provider. The distribution and sharing of media content can be done either via payment systems or for free. This, via RSS feeds or XML files. For operators of large portals, it can therefore be interesting to display important stock market reports on their site from a news website as added value. Similarly, small sites can act as news aggregators by using RSS feeds to pool the information of their visitors.
Risk of duplicate content
The purpose of content syndication is to publish without changes on another website an article already published on your site. This would create, by definition, an external duplicate content. This risk of duplicate content can easily be solved by implementing your content syndication correctly.
Add the canonical tag
The website that publishes the syndicated article adds the link element rel=”canonical” to their HTML source code, which shows the URL of the original document. This allows Google to identify the author of the article and prefer the original source in the results pages. The rel=”canonical” link element solves the problem of duplicate content in this case. The link strength of all incoming backlinks for the “copy” will be passed to the original site.
Remember: With content syndication, you can post or promote your blogs, articles, videos and other online content on other companies’ websites. This form of content marketing helps raise your online profile by making your content available to a very large audience on multiple sites.