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The best traffic your company can receive on its website is organic traffic. This is because visitors who come to your website through search engines are actively looking for your services and come to you naturally. Getting organic traffic does take more time and effort compared to paid campaigns. However, there are several tricks to…
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To find good keywords, you need to determine the target of your site, define the priority objectives to be reached in your SEO campaign, analyze your competitors and identify the trends of your market. Here are some pointers on how to optimize focus keywords. Optimize focus keywords: Think of your reader Start by creating a…
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Anyone in the SEO business is probably familiar with the phrase “Content is king”. This phrase is actually from Bill Gates in 1996. More than 20 years later, content is indeed king. More than that: fresh, regularly updated content improves a website’s SEO, generating traffic while improving the website’s authority on search engines like Google.…
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Whether for product descriptions or blog posts – the principle of SEO optimized texts is simple. The more the texts of a homepage are oriented towards Google‘s search criteria, the more likely they are to be “rewarded”. In other words: The authority of a homepage related to a certain topic increases. More and more visitors…
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The main objective of content marketing is to offer useful information as well as entertainment to the reader, who could potentially become your client. Content marketing consists of a company or a brand developing a marketing strategy around content, whatever its form, in order to generate leads, gain new prospects and engage a community around…
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Since Google made its Penguin and Panda update, user experience has become the main objective of any good SEO. Today, optimizing a site’s SEO is about creating content that is relevant to the user, while being compelling to search engine spiders. To obtain a good referencing, you will have to follow some elementary SEO techniques.…
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Good readability does not only mean a good experience for the readers. It must also be interesting for search engines. Google pays more and more attention to the quality and evaluates the readability of each page on the Internet. And with its data, it reconfigures the ranking on its SERP. Here are some pointers on…
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Keywords are essential in a digital strategy because they represent real entry points to your site. Indeed, when an Internet user searches for information on Google, they will make a request consisting of specific keywords. To which will correspond several thousands of results classified by order of relevance. From this point of view, your marketing…
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The optimization of article titles is an essential level for your natural referencing. Without working on your SEO, you lose the opportunity to gain qualified traffic, 100% free, from search engines, especially from Google. Here are some pointers on how to optimize headers and titles in SEO. Optimize headers and titles in SEO: The robot…
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