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A doorway page is a page created “artificially” in order to be more visible by search engines. By extension, a doorway page can also have another definition. A page created with the aim of placing content and links to make its site more visible. These doorway pages then redirect the user to another page of…
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A data center is a physical location, usually a stand-alone building. In it, sensitive data and applications are stored en masse. It is a network of computing and storage resources. This includes routers and servers, that makes this data available. This allows companies or Internet service providers to operate the entire IT infrastructure and data…
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The CTA or “Call To Action” is an expression in the marketing industry. It is generally a link or a button embedded in a web page that asks visitors to perform a specific action. It can be, for example, to tell visitors to register, buy a product, contact the site owner, request a quote or…
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The crawler, also called web spider, is a software that has the mission to browse the web in order to analyze the contents of documents, then archive or classify them according to their relevance. During its journey, it memorizes the URL address, the identity of the site and a lot of data. A crawler is…
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A cookie is a small text file placed by the browser on a user’s computer while browsing a website or application. The cookie contains a unique identifier that acts as a tag. When you browse a website, a cookie goes on your computer. So, if you visit the site again after a few days, the…
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Chatbots are computer programs that are inserted into one or more messaging interfaces in order to simulate an automated discussion with the site visitor. They answer the questions and concerns raised through a language that makes sense. Here are some pointers on what a chatbot is and how to consider it in your SEO strategy.…
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A CDN (for “Content Delivery Network”) is an infrastructure of networked servers that are strategically located around the world. They serve to shorten the physical distance between the content’s original hosting location and the site visitor’s location. This, in order to minimize the delay between the sending of the request by the Internet user and…
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Duplicate content is often complex to manage in order to optimize a site’s performance and page ranking on search engines like Google. Fortunately, canonical URLs can solve some of these problems and improve the SEO performance of articles that span multiple pages. Here are some pointers on what a canonical URL is and how to…
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It is important to spot broken links as they are detrimental to your website. Broken links hurt the user experience as it turns into an error message. They can negatively impact your acquisition rate and conversion rate. But also, significantly increase your bounce rate. They also have a negative impact on your website’s ranking on…
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A blogger can use a blogroll to help promote their friends’ blogs or to offer their readers a wider variety of resources on a particular niche. The blogroll can be configured according to each blogger’s personal preferences. It can also be updated at any time. Some blogrolls divide into categories. Here are some pointers on…
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