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There are different types of benchmarks, including the famous competitive analysis integrated into the market study. It consists in analyzing all the characteristics of your competitors and the actions implemented, like proposed offer, selling price, response to customers’ expectations, presence on social networks, or communication strategy. Here are some pointers on what benchmarking is and…
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Anchor text is the term we use in the field of SEO and search engine optimization to designate a hyperlink. Each link comprises two main elements. There is the address of a web page to which the link points (the destination) and the anchor text. It works like a link and helps search engines understand…
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A KPI, or Key Performance Indicator, tells you the effectiveness of an action aimed at achieving a specific objective. There are a multitude of KPIs to analyze the performance of many areas. Here, we talk about the SEO KPI. The goal is to be able to quickly identify in which direction you are heading and…
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The ROI of your natural referencing is a central subject. This is for the simple reason that SEO is at the heart of your digital growth: it is one of the main providers of traffic and business. Here are some pointers on what ROI is and how to measure and optimize it. What is ROI?…
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Domain authority is a score out of 100 that was developed by a specialized site called Moz. The higher the score of a website, the more value/credibility it has in the eyes of Google. Websites such as Google, Facebook and Wikipedia have a score of 100, and this obviously demonstrates the authority of these sites…
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A content calendar is a system used by content and marketing specialists to organize, manage and schedule content production. A content calendar provides an overview of everything that will appear over a given period of time. It is different from an idea book, which lists content ideas and opportunities for your content strategy. A content…
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A large part of the referencing of a website on search engines lies in the right choice of keywords. This is done through natural referencing which will integrate the keywords in the texts of the different pages of the site, or via commercial links. We speak of cannibalization of keywords, when several pages or several…
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The criteria that impact the natural referencing of a website are numerous and for many of them, unknown. There are many factors identified to improve the ranking of a website in the search results. The domain name of your website is your business card. Here are some pointers on how to pick a good domain.…
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Cornerstone content is the heart of your website. It consists of the best and most important articles on your site; the pages or publications that you want to rank in search engines. These articles combine information from different blog posts, covering everything important about a certain topic. Their purpose is to provide the best and…
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A business enterprise must sell its products or services to make a profit and grow. However, no sale can be made without a buyer. That’s why it must build its digital marketing strategy around its target buyer. This is an imaginary person who has been assigned several characteristics to represent a target group or segment.…
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