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It is important to spot broken links as they are detrimental to your website. Broken links hurt the user experience as it turns into an error message. They can negatively impact your acquisition rate and conversion rate. But also, significantly increase your bounce rate. They also have a negative impact on your website’s ranking on…
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In the computer field, the breadcrumb refers to a secondary navigation system. The role of this system is to show a user their position on an application or on a website. It is a process that has many advantages in the field of natural referencing. The breadcrumb trail also helps you to have better positioning…
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As consumers get familiar to your brand, they will be more likely to use your brand name. This, in association with the queries they type into search engines. For this reason, companies that already have some brand recognition should start targeting more branded keywords in their SEO strategy. Here are some pointers on what are…
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To implement a good SEO strategy, one of the first steps is to choose the keywords on which to position. This is an important step for SEO. Indeed, in case you want them to come across your products or services, the keywords must potentially be entered by the Internet users. Here are some tricks on…
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Mention a keyword or phrase too many times and the search engines will probably frown on your site. Do a little less than necessary and the search engines can’t pick up enough signals to rank the page for that keyword. In other words, you need to get it right for the best search performance. Not…
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In recent years, search engines have significantly increased their understanding of unstructured textual data. Automatic natural language processing has expanded considerably and many algorithms are able to understand words through their context. Here are some pointers on using synonyms for keyphrases and having a greater impact on your SEO campaign. Keywords and keyphrases remain the…
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As SEO specialists, your goal is to improve the ranking of your clients’ websites on search engine results pages (SERPs). Search engine optimization is based on various principles, but keywords are at the center of this process. Your website as a whole must be great and optimized for search engines and users. This also applies…
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To find good keywords, you need to determine the target of your site, define the priority objectives to be reached in your SEO campaign, analyze your competitors and identify the trends of your market. Here are some pointers on how to optimize focus keywords. Optimize focus keywords: Think of your reader Start by creating a…
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A KPI, or Key Performance Indicator, tells you the effectiveness of an action aimed at achieving a specific objective. There are a multitude of KPIs to analyze the performance of many areas. Here, we talk about the SEO KPI. The goal is to be able to quickly identify in which direction you are heading and…
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The ROI of your natural referencing is a central subject. This is for the simple reason that SEO is at the heart of your digital growth: it is one of the main providers of traffic and business. Here are some pointers on what ROI is and how to measure and optimize it. What is ROI?…
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