Tag: keywords

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How to avoid keyword cannibalization

A large part of the referencing of a website on search engines lies in the right choice of keywords. This is done through natural referencing which will integrate the keywords in the texts of the different pages of the site, or via commercial links. We speak of cannibalization of keywords, when several pages or several…
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How to pick a good domain

The criteria that impact the natural referencing of a website are numerous and for many of them, unknown. There are many factors identified to improve the ranking of a website in the search results. The domain name of your website is your business card. Here are some pointers on how to pick a good domain.…
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How to use headings

The level headings are the headings that allow you to structure your text. It is exactly like in Word where you can format your text by choosing: Title 1, Title 2, Title 3. In html, there are 6 levels of titles, but we mainly use the first 3. Here are some tips on how to…
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