Tag: SEO

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What is a focus keyword

The SEO focus keyword or focus phrase is the keyword you are trying to rank your article for in Google. And, unless you have a website with a very high domain authority, you should usually opt for a priority keyword that is a long tail keyword. Here are some pointers on what is a keyword…
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How to optimize your meta description

Among all the possible sites, we click on the one that attracts us the most. But it is not only the title of the link that attracts us. It’s also its meta-description, a small sequence of simple characters that plays a major role in the choice of the site on which we click. Here are…
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How to update your content

Your company’s website is its digital showcase. In order for you to impress Internet users, you must update it regularly. By paying attention to your site, its design and the content you publish, you will retain your current customers while attracting new prospects. Here are some tips on how to update your content. 1) How…
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What are transition words

A transition word is a word or phrase that serves as a bridge between sections of a text or speech. That is, transitions provide greater cohesion and help the other person understand what you are saying more easily. Here are some pointers on what are transition words and how to use them, before showing you…
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How to make content planning

If a good content marketing strategy allows to better position a website on search engines and to generate qualified traffic, good tools are necessary to plan and deploy it. When you make content planning, it contributes to a better management of content production and distribution and therefore to the perfect implementation of your content marketing…
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What is readability

Getting to the top entry on Google is great and all, but you won’t stay there long if you can’t write a readable and enjoyable article. If your perfectly optimized blog post doesn’t read well, visitors won’t stick around and browse the rest of your site. On the other hand, if your content is engaging,…
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What is a keyword?

A keyword is a word or a set of words that a user inserts in a search engine. In the field of natural referencing or SEO, the Keyword intervenes for the positioning of the site on this search engine. It therefore improves its visibility. On the Internet, natural language does not provide the appropriate results.…
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What is the ideal length of a text to rank in SEO

Studies on the ideal number of words for an SEO article are numerous and opinions differ on the importance of the length of an article. However, there are common markers and a general trend towards longer pages and articles. Here are some pointers on how to determine what is the ideal length of a text…
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How to use headings

The level headings are the headings that allow you to structure your text. It is exactly like in Word where you can format your text by choosing: Title 1, Title 2, Title 3. In html, there are 6 levels of titles, but we mainly use the first 3. Here are some tips on how to…
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How to write original SEO content

Your web content strategy is the presentation card of your online visibility and prestige, so it is paramount you write original content. Using SEO techniques in your website pages will allow you to combine the design of informative content for the user. But also, in accordance with the criteria of search engines. Here are some…
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