What is Web 3.0
Web 2.0, which was founded on user data, has given birth to a new phase of the Web: Web 3.0. This new generation of the Internet is decentralized, giving users greater control over their personal data. The decentralized blockchain protocol of Web 3.0 will allow you to connect to a new Internet. Where you can own and charge for your time and data. Here are some pointers on what Web 3.0 is and how to consider it in your SEO strategy.
The main features
Web 3.0 is open (it is made using free software developed by an open and available community of developers and made in public view); free (the network offers the freedom for users to interact publicly and privately without any intermediary exposing them to risk); with no permission required (anyone, including users and Internet service providers, can engage without needing permission from a controlling organization); and ubiquitous (it will make the internet accessible to everyone, anytime, anywhere). At some point, devices connected to the Internet will no longer remain in the computers and smartphones we know, as is the case in Web 2.0.
Future seems bright
The production of Web 3.0 will be perfectly compatible with all terminals (i.e. mobile friendly). Indeed, in terms of technology, it will solve the problems of interoperability between online services and isolated communities of users. All software applications will be accessible online (Cloud Computing) and will adapt to the terminals used. This implies the fusion of the 3D Internet, the classic Internet with the mobile Internet, and the Internet of Things; with RFID chips, QR code, TV, refrigerators, and clock radios, among others.
Web 3.0 and artificial intelligence
AI and machine learning algorithms have evolved from intelligent assistants to devices that can make predictions and decisions on their own. Indeed, Web 3.0 will provide the opportunity for computers and devices to further leverage the resources of AI. The goal is for machines to be able to use information in the same way as Internet users. This way, both categories of users will be able to collaborate via voice, text, or other communication interfaces.
Remember: Web 3.0 will lead to decentralized applications and platforms for more security, privacy, and equity. Digital data will become assets with a value of their own.