What are some best SEO blog practices
A blog is a set of articles offering useful content and high added value to attract and inform visitors. Blogs are great for SEO, as they drive organic traffic by simply providing the content that customers are looking for. Here are some pointers on the best SEO blog practices.
Best SEO blog practices: CMS save the day
Content Management Systems (CMS) are very practical tools. Thanks to them, you can create web pages without having to code them. It is therefore ideal for beginners. Indeed, it is necessary to respect the code conventions. These conventions exist to ensure the conformity of the various pages, so that they are published and especially well referenced. If you use a CMS, it is this system that will take care of the code conventions.
Best SEO blog practices: Optimize your links
Having a blog worked and optimized is the assurance to see its traffic increase. Thanks to the creation of new quality pages on the one hand, but also thanks to the generation of backlinks. Backlinks are links from a site A pointing to a site B that increase the authority of a website, and therefore its visibility. If your articles are interesting, you will get inbound links spontaneously to your site. Backlinks allow Google’s bots to see the relevance of a website.
Content, as always, is king
It is important that your content is informative and of high quality, so that when users perform a search, they are able to find the content that provides a solution to their problem or question. Be careful: you don’t write articles for just any user; you have to write articles for qualified users that match your company’s target and Buyer Personas.
Be mobile friendly
From an even more technical point of view, today’s websites must be adapted to be displayed on all screens. Whether you create your own site or you use a digital agency, your website must be able to be displayed on all computer supports.
Think about the user
Writing content for Google is good, but thinking about its users is even better. Clear, concise and useful, your texts must therefore be easily accessible, in terms of language and technology.
While implementing the best SEO blog practices, remember: SEO is a discipline that changes dramatically over the months and years. That’s why it’s important to study the latest trends, and to stay on top of SEO developments.