What are the differences between B2B and B2C marketing?
The term “B2C”, or “BtoC”, is used to refer to commercial exchanges between companies and individuals. It comes from the English “Business to Consumer”. Thus, B2C concerns transactions with the general public. The term “B2B”, or “BtoB”, comes from the English expression “Business to Business”. B2B exchanges, between companies, represent the majority of commercial exchanges…
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