Google Trends for SEO
Google Trends displays the level of popularity of a specific search term on Google. In other words, how frequently it appears in the search area in relation to the overall number of searches made on the website during a specified time frame. It also offers details on the search volume index and the geographical location of users. You may visit Google Trends to see what searches are popular right now. Or to see how the volume of searches for your phrase has changed over time. It is a lifesaver for seasonal enterprises because it aids in tracking changes in customer interests. Here are some pointers on how to use Google Trends for SEO.
Keyword analysis
By typing a specific search term into the search box on the homepage, you may perform free keyword research on Google Trends. This searches the most popular keywords on Google by default, but you can alter it to search YouTube search data instead. A graph of the search term’s popularity over the previous 12 months will be returned by Google Trends. By extending the date range, you can also adjust the period.
Detect relevant blog and video subjects
As was already mentioned, Google Trends can assist you in finding relevant keywords to a search, but it can also give you information on related themes to think about for upcoming material. Another table labeled “Related Topics” can be seen to the left of the “Related Queries” table. Instead of listing specific search terms, this provides a glimpse into the more general themes that customers are looking for.
Do some niche research
Make sure the niche you choose for your website still adds value before choosing it. You want to be certain if a concept is worth investing in because trends come and go. Look up the market niche you want to focus on with your website in Google Trends. Change the 12-month stats date in “Interest over time” to 2004-current. This will allow you to see how it has changed or regressed over a considerable amount of time.
When mastering how to use Google Trends for SEO, remember: keeping an eye on trends keeps you informed of the most recent events. You can assess what’s working and what’s not since you can observe what has changed, how those changes have been applied in your industry and elsewhere.