Tag: SEO

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What is domain trust

To determine domain trust, algorithms used by search engines take into account more than 200 criteria for referencing. The majority of these are directly related to the content, architecture and internal and external links of the site. In order to improve its referencing and develop its activities on the web, you should implement a global…
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What is dofollow and nofollow

Crawlers take DoFollow links into account when they analyze your website. The DoFollow means that Google must make the link between your site and the URL indicated. Thus, the pagerank of the site that places a backlink to your site will be taken into account in the calculation of your own positioning. Unlike the DoFollow…
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What is deep linking

Deep linking is a technique that has gained considerable importance in recent years due to its effectiveness in mobile marketing. Indeed, this technology has allowed marketers to greatly improve engagement with mobile app users. Deep links provide app owners with a clear and simple way to identify, address, and direct users to specific content. Here…
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What is data-driven SEO

Data analysis is used to guide data-driven SEO. Instead of using generic online marketing tactics, the objective is to develop a highly effective SEO content strategy. Almost all of the components of your website’s components can be evaluated for effectiveness. Your outcomes are quantifiable. You may concentrate your efforts on the most successful and profitable…
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What is customer journey

The customer journey is the complete buying process that a customer must follow to make a purchase, from idea generation to payment and re-ordering. The goal is to interact with customers at every stage and through all possible channels and mediums to better understand their desires and requirements, while identifying their recurring behaviors to create…
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What is crawl budget

The Crawl Budget is the maximum number of pages of your website that a Google‘s robot can explore in a given time. Google calculates the crawl budget of a site based on many criteria. For example, the loading speed of the site, its size. Also its health, or the quality of content and the frequency…
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What is CPA

We assess the performance of a SEM campaign using the CPA, or cost per acquisition, a web analytics metric that takes into account the overall cost per conversion. Tracking the campaigns is useful to determine whether the user who converted was accessed via a link in the campaign. This, in order to properly monitor the…
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What is content syndication

Content syndication is a method of republishing existing content on other websites to reach a wider audience. This practice benefits both parties. The website where it is syndicated gets fresh content, while the person/brand behind the original content is exposed to a new audience. Here are some pointers on what content syndication is and how…
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What is content spinning

Content spinning is an automated text generation technique. Its purpose is to create hundreds or even thousands of versions from the same content. All these articles deal with a similar subject, but with a different form. The more the similarity rate between the contents decreases, the more they escape the duplicate content detection tools of…
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What is content gap analysis

Content gap analysis is a strategic method to check and optimize the content of a website where the actual performance of the content is compared to the expected performance. With the results of the gap analysis, you will be able to realize the potential of your website’s content, and its untapped potential. The measures that…
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