What is a crawler
The crawler, also called web spider, is a software that has the mission to browse the web in order to analyze the contents of documents, then archive or classify them according to their relevance. During its journey, it memorizes the URL address, the identity of the site and a lot of data. A crawler is used by a search engine. Googlebot is one of the most famous crawlers. Here are some pointers on what a crawler is and how to allure it with your content.
Be welcoming
If you want your website to appear as high as possible in the search engines and be visited regularly by web crawlers, you should make it as easy as possible for bots to access your website. Sites that allow a high crawling frequency are given higher priority in search engines.
Link outside and inside
Backlinks are very important in the placement of a page. The backlinks or inbound links are the links pointing to it. They come from external sites. Google selects valid backlinks according to the quality and trust, proximity, the mode of redirection and the location of the link in the source site. Also, the internal mesh which is among the factors of influence of the crawl. These internal links not only promote the SEO of a website, but also keep users active in the site by redirecting them to additional information.
Update constantly
For a search engine to provide the most relevant information possible, a crawler must not only visit and list new web pages in databases. It must also revisit pages that have been cataloged in the past to determine if there have been any changes that could affect the relevance of the information. Crawlers are constantly being performed to identify new pages and update information on existing pages. So it is paramount that you keep your content updated.
Content is king
Content plays a major role, both in SEO and in the crawl. Several elements occupy a major place in this operation: the domain name, the canonical URLs, the meta-tags. But above all, take care of the appearance of your website, and offer unique and quality content.
When mastering what a crawler is, remember: addressing your opportunity areas allows you to anticipate solutions. A regular auto-review ensures the health of your website.