What is a Progressive Web App
A Progressive Web Application (PWA) is a website that uses modern mobile capabilities (push notifications, GPS, camera…) to provide users with an experience similar to that of a native mobile application. Unlike an app, all content is accessible via a URL and indexed by search engines. Here are some pointers on what a Progressive Web App is and how to consider it in your SEO strategy.
Your phone loves it
PWAs support updates and remain compatible regardless of the version of the phone. The updates and compatibility of versions with the device are a sensitive point for the user. Indeed, the user has to go to their store to download the latest version. In the worst case, if the phone is not compatible with the new IOS / Android updates, the application becomes unusable.
It is easier to install
There is no need to install it via an app store. This is a plus for the user and the owner. For the former, it is advantageous because it does not need to go through the app store. And the latter does not need to submit to the rules of app stores. They occupy less space in the memory of the device because there is no need to download it.
Incremental improvement
When developing your PWA, you need to consider users with older search engines and offer them basic functionality. Also, newer search engines with full functionality. Your PWA should be able to detect the compatibility of its features with your user’s device type in order to provide the best possible experience.
It is available offline
Some of the application’s data can be kept in cache thanks to scripts called Service Workers that will make the links or not with the APIs. Thus, it is possible to have access to the application without being connected to the Internet, after a first use with the Internet, of course. The data will be automatically updated when reconnecting.
When learning what a progressive web app is, remember: the progressive web app is a practical and more economical alternative in the app marketplace, since it is not necessary to use a specific developer for each operating system.