What is Agile Content Development
Agile Content Development is an approach that allows to realize a project by breaking it down into small parts. The idea is to achieve the final result defined by the project objectives in small, controlled and practical steps. It is present, in large part, in software development projects because of its pragmatic focus on the result and the final product. Here are some pointers on what Agile Content Development is and how to consider it in your SEO strategy.
Keep it short
The Agile methodology relies on a simple idea. Planning your entire project in great detail before developing it is counterproductive. The Agile method recommends setting short-term objectives. The project divides into several sub-projects. Once we reach the objective, we move on to the next one, until we achieve the final objective. This approach is more flexible. Since it is impossible to foresee and anticipate everything, it leaves room for the unexpected and for changes.
It helps your SEO
Agile Content Development in SEO is known to be more holistic, collaborative and iterative than the traditional waterfall methodology. The benefits of using an agile approach for SEO projects are higher quality, more focused and target-oriented content. Also, more opportunities for feedback on content performance and a better understanding of what content works best in a given time frame. This, allowing marketers to make better decisions about how to allocate resources in future projects.
A human approach
By privileging the project team over the processes, Agile Content Development approaches project management as a human adventure whose main objective is to deliver more value, more quickly. This value, far from only concerning the clients who are the project’s sponsors through a better return on investment, aims at the users, as well as the development team.
How it works
The best way to understand the needs of the users and the customer is to allow them to test the product as they go along, in a real situation. This avoids a tunnel effect and reduces the time between the formulation of a need and its realization. The product is enriched as it goes along and its conformity is checked regularly.
When it comes to what Agile Content Development is, remember: new ideas can emerge and bring new functionalities to the product that were not initially planned, and thus create value.