How to audit your SEO
A thorough operation called an SEO audit seeks to elevate your ranking in search engine results. This holistic analysis gets rid of the technical issues and shows you where your website may improve. Although this task is typically handled by a seasoned SEO expert, you can still foresee potential issues on your own. Here are some pointers on how to audit your SEO.
Check the positioning of the site on Google
The control of the visibility of a site on Google is done thanks to analysis tools. Some of them, like Positeo, are free, others are not: SEMRush, Seeurank, Ranxplorer, etc. Another free option is the use of the Google Search Console, which provides a view of the keywords present on the site or the most referenced pages.
Identify errors
Available on Google Search Console, the URL inspection tool provides information about a specific page on your website. Simply enter the URL you want to check to get information about crawling, indexing, and possible improvements. It is an excellent tool to check the indexing of your website and solve any problems. Note that from the report provided by Google Search Console, you can also inspect a URL live or even request an indexation.
Mobile loading times
Since July 2018, a slow loading speed on a mobile device can punish you in Google results, which favor sites with a quick load time. Google has a free tool that allows you to check the loading speed of your website. This tool will enable you to quickly create an inventory and, if your website is deemed to be too slow, uncover improvement opportunities.
The importance of an online presence on other sites
Doing an SEO audit also means checking your presence on other websites. For independent professionals, VSEs and SMEs, it is often essential to have good online visibility. That’s why during a SEO audit, it is important to know if other sites have one or more links to yours. In the Google Search Console, you can identify the sites on the Internet that have a link to your site. We talk about inbound links or backlinks.
When learning how to audit your SEO, remember: You can find out if you are visible by checking the SEO performance of your website on online directories and search engines.