How to reach position zero
The Google zero position is a result highlighted on the SERP positions and positioned between organic results and sponsored links. It has a larger size, and is clearly visible thanks to a frame. A position zero has also the name Feature Snippet. It contains a summary of the information that corresponds to the query formulated by the user. For Google’s robots, it is in a way the best search result available for Internet users for this query. Here are some pointers on how to reach position zero.
Provide a simple and concise answer
As you know, Internet users are more and more impatient, and Google has understood this. So don’t beat around the bush: offer a simple and concise answer. This is the basis of the Featured Snippet concept. You must adopt a very didactic editorial attitude. This, so that your text has a chance to be a feature snippet on Google. Ideally, the answer to your question should be in 50 words.
Focus on quality content
As always, the content of your page must be of quality. Google favors pages whose content will be the freshest and most comprehensive. However, you must not forget that your page must present a direct and concise response to the request of the user to be in Position Zero.
Optimize your text, titles and images
To succeed in reaching position 0, remember that the content you create must be optimized. You must properly structure, tag and prioritize your tables, texts, images and titles.
Netlinking
The zero position is obtained mainly by the contents classified in the first 5 results. To multiply your chances of placing your site there, you must multiply those positioned on a maximum of requests. The popularity of your site, induced by the quality of the links it receives, will help you to obtain them. Working on the netlinking of the site remains one of the important steps to climb the last steps towards the featured extracts.
Performing keyword research
Keyword research allows you to increase your keyword chances: determine the search volumes and the interest of certain expressions compared to others to maximize your performance. Good keywords have a chance to be displayed in Position 0.
When learning how to reach position zero, remember: this place is a guarantee of credibility and notoriety in your field.