How to optimize blog titles
The title is the first, and sometimes the only, part of your article that potential readers will see. It is therefore important to catch their attention and encourage them to read your article. At the same time, it must accurately describe your content. Finding a catchy title is one of the best ways to make your content shareable on social networks. Also to be available on search engines and to increase your traffic. Here are some pointers on how to optimize blog titles.
Catchy words, the old reliable
A catchy article title will not tend to index you or rank you better in search engine results pages, but will entice a potential reader to click. Headlines created with a certain formula are the most effective way to get your blog started. Readers tend to read the content of an eye-catching blog title that starts with a number, continues with an adjective and keyword, and then the rationale and promise to fulfill their search intentions.
Remember your keywords
A good meta title should help you rank for the keyword you are targeting. From an SEO point of view, assume that Google will read every word you include in your title. That’s why it’s advisable to include your main keyword, preferably at the beginning.
Your name can sometimes be in the title
If you are looking to improve your brand awareness, It is possible to structure your title with vertical bars “|”, and to insert your brand name if you have enough space.
Optimize blog titles: Be unique
Your titles should be unique, and used only once per page. Reusing your title is a bad idea, as search engine spiders will have trouble distinguishing between pages on your website, and duplicate content can be penalized.
Organize your content
Once your content is written, it is now essential to segment it in order to have paragraphs and sub-paragraphs for certain blocks. This will allow to lighten the reading but also to put keywords/key phrases at the level of each block. You will see later that this will be important in SEO.
When optimizing blog titles, remember: in addition to respecting these recommendations, you should put in place a good editorial strategy, quality backlinks, a varied and relevant lexical field, while avoiding producing duplicate content.