What are YMYL pages
YMYL stands for Your Money, Your Life. In the world of SEO, we talk about YMYL pages. A page is a YMYL page when it offers content that has a direct impact on the user’s life. In Google‘s own words, certain types of pages can potentially impact users’ future happiness, health, financial stability, or safety. Here are some pointers on what WMYL pages are and how to consider them in your SEO strategy.
Google loves them
When it comes to determining the ranking of links in search results, Google does not treat ordinary pages and documents deemed sensitive in the same way. A platform that can affect the happiness of the user must be of impeccable quality to have a good positioning in the SERP. In other words, these platforms must be safe and reliable. This because in a way, the money or the well-being of the Internet user is at stake.
Balancing monetization with usability
If you want your web pages to achieve the highest level of page quality possible, they must meet their objective. Functional page design tends to vary depending on the purpose of the page. But the main goal remains the same: functional websites should satisfy the purpose without distraction.
Mind the criteria
The E-A-T criteria are to be applied as well to the author of the contents as to the contents themselves. Each YMYL page must contain information about its author. Moreover, if it is written by a professional of the sector, recognized in his field, the score will be higher than if the same content is written by an unknown person. Therefore, the reputation of the contributor is as important as the content itself.
The authority of content
The authority of a page and more broadly of a website must be understood as its influence and popularity. The popularity of a site is recognizable when many incoming links arrive on these pages from very influential and recognized sites. The presence on social networks also helps to affirm this authority. More broadly, your website must be positioned as a reference in its sector.
When learning what YMYL pages are, remember: if your pages deal with medical, financial, official or legal issues, stay alert, especially regarding the requirements imposed by Google’s Quality Raters.