How to optimize the homepage
The homepage is the most important page of your site. It is generally the most visited and allows the user to make a first impression on your services or products. This page is very important for netlinking strategies, since it is the page that will receive the majority of links, because when we talk about a site and we mention it, we most often generate a link to its homepage. Here are some pointers on how to optimize the homepage.
Capture interest
Use headlines not only to grab your visitors’ attention, but also to welcome them to your site or alert them to what they might expect when they enter. Use headlines that make a promise, offer a bold statement, or lead to something they will want to read.
How to optimize the homepage: add SEO-friendly text
As mentioned above, a homepage should answer the questions that the user has and show them that your brand can provide what they need. With this in mind, you need to write clear content where you explain concisely what you offer, what your company does and what products or services you offer.
The META tag
Placed just below the title tag on Google, the meta description also plays a role in the referencing of the homepage of your site. Here again, choosing the right keywords in this description can make the difference. Moreover, beyond referencing, this text plays a role on the Internet users as to the interest they have in the site to click on the link. The ad must be effective and short.
How to optimize the homepage: a FAQ section
Adding a FAQ section to your homepage presents a unique way to include a large amount of content on your homepage. Both useful to users and search engines, a FAQ area is a smart and totally legal way to add content.
Optimize images for SEO
It is also possible to integrate keywords in a natural way in the alt text and title attributes of your images. These are elements that can be added to the tag of an image in HTML language. The alt text attribute of an image tells search engines what the image contains in a language they are comfortable with so they can reference it.
Remember: Your home page is the most important page of your website. It plays an important role in your marketing strategy.