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Latent semantic indexing (LSI) is a process of word processing to identify hidden contextual relationships between content and the terms it contains. This, to make information retrieval more accurate. The latent semantic indexing keywords will serve to contextualize your content. This, in order to allow search engines to understand and rank your editorial content. Here…
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As consumers get familiar to your brand, they will be more likely to use your brand name. This, in association with the queries they type into search engines. For this reason, companies that already have some brand recognition should start targeting more branded keywords in their SEO strategy. Here are some pointers on what are…
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Mention a keyword or phrase too many times and the search engines will probably frown on your site. Do a little less than necessary and the search engines can’t pick up enough signals to rank the page for that keyword. In other words, you need to get it right for the best search performance. Not…
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The homepage is the most important page of your site. It is generally the most visited and allows the user to make a first impression on your services or products. This page is very important for netlinking strategies, since it is the page that will receive the majority of links, because when we talk about…
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Your online catalog is at the heart of your web strategy. A few simple optimizations on your e-shop can change the game and increase your online sales. Product catalogs are becoming increasingly important in enhancing the consumer experience, both online and offline. But the real power of an optimized product catalog lies in its ability…
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The task of search engine crawlers is made easier by a clearly defined site structure, which results in better indexing and more opportunities to move up the ranks. The structure of a website is now more crucial than ever thanks to the inclusion of artificial intelligence. This through voice search, mobile first indexing, and the…
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A website is mostly HTML pages linked together. But many sites also host PDF files that are also crawled and indexed by search engine robots like Google (whether “unwittingly” or not). If PDF files are less easily optimized for SEO than an HTML page, they are still “potential entry points”. Google also indexes and suggests…
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There are many different statistics on the net that more or less arrive at the same conclusion: if your page takes more than 3 seconds to load (mobile or desktop), you will already lose a part of the users who will not wait for the page to load. A user who had a bad experience…
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With billions of pages on the Internet, your company must stand out in order to appear in the first results, and to be “found” by its ideal customer. To do this, it is necessary to optimize your SEO (Search Engine Optimization). In recent years, SEO has evolved a lot: it has become a logical science,…
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How to manage comments
Comments are active in blogs in order to share one’s experiences/opinions on the subject treated. Discussions can thus take place in order to expand on an article. Or to give one’s point of view, a complementary analysis or many more reasons. The main disadvantage is of course the need to filter the comments before publication.…
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