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Within the audience targeted by your brand’s web marketing strategy, a potential customer interested in purchasing your products or services is a lead. Once identified, it’s time to shift into second gear to capture the attention of this lead. It is therefore crucial to collect as much information as possible about them. At the very…
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Little by little, the boundaries between SEO and UX are getting thinner. This is mainly due to Google‘s interest in continuously providing the best possible user experience to Internet users. The more intuitive the use of its platform is, the more users will continue to search on Google. Here are some pointers on how to…
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Plagiarism occurs, intentionally or unintentionally, when individuals publish a work as their own, when it is the creation of another person. A plagiarism checker is an essential tool for website owners, publishers, freelance writers. It is also useful for teachers and lecturers. With an anti-plagiarism tool, it is quick and easy to check whether the…
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The term “B2C”, or “BtoC”, is used to refer to commercial exchanges between companies and individuals. It comes from the English “Business to Consumer”. Thus, B2C concerns transactions with the general public. The term “B2B”, or “BtoB”, comes from the English expression “Business to Business”. B2B exchanges, between companies, represent the majority of commercial exchanges…
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As SEO specialists, your goal is to improve the ranking of your clients’ websites on search engine results pages (SERPs). Search engine optimization is based on various principles, but keywords are at the center of this process. Your website as a whole must be great and optimized for search engines and users. This also applies…
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The main objective of content marketing is to offer useful information as well as entertainment to the reader, who could potentially become your client. Content marketing consists of a company or a brand developing a marketing strategy around content, whatever its form, in order to generate leads, gain new prospects and engage a community around…
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Good readability does not only mean a good experience for the readers. It must also be interesting for search engines. Google pays more and more attention to the quality and evaluates the readability of each page on the Internet. And with its data, it reconfigures the ranking on its SERP. Here are some pointers on…
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Keywords are essential in a digital strategy because they represent real entry points to your site. Indeed, when an Internet user searches for information on Google, they will make a request consisting of specific keywords. To which will correspond several thousands of results classified by order of relevance. From this point of view, your marketing…
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When you regularly publish blog articles regarding the issues of your readers/buyers, there is always the risk of creating articles that look like many others, staying on the surface of the problem, and, of course, eventually running out of ideas. Here are some pointers on how to find tips for blog ideas. Your calendar always…
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Most often, we access writing and literature in a school setting. But, it seldom had to do with experience, pleasure, expression and creativity. When all kinds of people started writing workshops, they changed that: we can write without shame, without being at fault. We can write for pleasure, without wanting to make a profession of…
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