How to optimize SEO architecture
The task of search engine crawlers is made easier by a clearly defined site structure, which results in better indexing and more opportunities to move up the ranks. The structure of a website is now more crucial than ever thanks to the inclusion of artificial intelligence. This through voice search, mobile first indexing, and the Google ranking algorithm. Here are some pointers on how to optimize your SEO architecture.
Use robots.txt
Search engines will “crawl” your website and visit all non-restricted areas. Changes to the robots.txt file let you direct their path. Let’s say you wish to prevent Google from crawling your members-only, private page. Your robots.txt file should contain the following content:
User-agent: Googlebot
Disallow: /premium/members-only/
Alternatively, you can use Robots Exclusion Protocol tags, or REP tags, to take a more granular approach.
Improve Your Website for Humans, Not Bots
The difference between website optimization best practices for humans and bots has shrunk more recently than ever. However, some website owners continue to prioritize optimizing for crawlers over users. Even though it’s never a bad idea, remember that your goal is to maintain user engagement in order to boost conversions. If a website’s content or design is too unclear, about 40% of visitors will quit engaging with it.
How to optimize SEO architecture: building Content Silos
Although Hub Pages are excellent at connecting topics familiar with each other, the real strength comes from combining Hub Pages with Content Silos. Your content organizes hierarchically by theme in content silos. Hub pages can be compared to the center of the universe, but content silos can be compared to rungs on a ladder where hierarchy is crucial.
Exploit category pages.
Long-term architecture organization on your site is made incredibly simple by category pages. Want to start a brand new page? Include it in a current category. And from that category page, link to it. Would you like to contribute a lot of new pages? Make a new category. and from that new category page, links to the new sites. Pages are added at random without regard to category structure, which typically leads to a complex site architecture.
Remember. SEO heavily relies on the architecture of your website. Keep in mind that you want Google and your users to be able to find the fantastic content you spend time and effort creating.