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Whatever the size of your company, you must evaluate your web marketing strategy, starting with the performance of your website in terms of natural referencing. This evaluation is crucial and will allow you to know if you are on the right track or not. The easiest way to track your SEO efforts is to be…
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Latent semantic indexing (LSI) is a process of word processing to identify hidden contextual relationships between content and the terms it contains. This, to make information retrieval more accurate. The latent semantic indexing keywords will serve to contextualize your content. This, in order to allow search engines to understand and rank your editorial content. Here…
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The Core Web Vitals are a set of three measures that allow to diagnose the good UX (User eXperience) functioning of a website. They measure the quality of the user experience through criteria such as page loading speed, interactivity time or visual stability. Here are some pointers on what core web vitals are and how…
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A website known as a “bridge page” exists solely to direct visitors to another website. Although such a bridge page is frequently used in affiliate marketing, it is not exclusively so. Such pages may result in account suspension. Or perhaps a complete ban from Google AdWords, with new account suspension occurring automatically. Here are some…
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In the computer field, the breadcrumb refers to a secondary navigation system. The role of this system is to show a user their position on an application or on a website. It is a process that has many advantages in the field of natural referencing. The breadcrumb trail also helps you to have better positioning…
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As consumers get familiar to your brand, they will be more likely to use your brand name. This, in association with the queries they type into search engines. For this reason, companies that already have some brand recognition should start targeting more branded keywords in their SEO strategy. Here are some pointers on what are…
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AMP is a type of page Google and Twitter created. It offers the fastest browsing on the internet. It is essentially a simpler form of HTML that allows developers to easily create fast-loading mobile web pages. With this new code, you can improve the speed of pages. They take less than a second to load.…
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Every time you visit a Web site, your browser needs to render that page in order to present it attractively and provide the degree of interactivity you desire. Depending on the programming approach taken for the Web project, however, dynamic scripts and static code can operate very differently. Here are some ideas on the differences…
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To implement a good SEO strategy, one of the first steps is to choose the keywords on which to position. This is an important step for SEO. Indeed, in case you want them to come across your products or services, the keywords must potentially be entered by the Internet users. Here are some tricks on…
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The objective of your site is to sell products, make contacts, or attract regular traffic. For this to work, it is important to understand what research intent is. When you type keywords in your search bar on the internet it is to hope to find something: whether it is an answer to a question, to…
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