What are metrics
Whatever the size of your company, you must evaluate your web marketing strategy, starting with the performance of your website in terms of natural referencing. This evaluation is crucial and will allow you to know if you are on the right track or not. The easiest way to track your SEO efforts is to be aware of the most important metrics. Here are some pointers on what metrics are and how you can interpret them in your SEO strategy.
Social engagement
The social engagement of a web platform refers to the interactions it generates (shares, likes, comments). Generally, when a website generates a very important social engagement, it means that it has qualified traffic.
Organic traffic
Traffic is the number of visitors to a site coming from search engines. It can be organic or paid. Organic traffic refers to visitors who have done a search on a search engine, then clicked on one of the natural links presented to land on your site.
Unique page views
A page view is generated each time a visitor visits one of your website’s pages. Improving the visibility of a website on certain strategic keywords according to your field of activity is usually one of the main objectives of an SEO strategy. And the traffic and number of users visiting your website represents the degree of awareness of your brand.
Spam signals
Spam links are links that come from platforms that are not relevant or considered toxic by search engines. They can also be links generated automatically by bots. A spam link is a low-quality resource. If you receive a significant amount of them, your website may be tagged by Google. Your natural referencing will take a hit.
Click Through Rate (CTR)
Click-through rate is the percentage of people who visit your website after seeing your web page in the SERPS. Organic CTR occurs mainly because of your title, meta description and URL. For a better CTR, you need to optimize your meta description and URL to attract visitors’ attention to your website. If your CTR is low, it may be because your meta title and meta descriptions are not engaging enough.
When understanding what metrics are, remember: Without metric interpretation, content marketing will likely not reach its full potential, which means you will miss out on valuable traffic and potential conversions.