What is ccTLD
A ccTLD is a country code top-level domain extension (international extension), aiming to a specific country. Each country has its own domain extension based on ISO 3166-1 alpha-2 country codes. This means that all ccTLDs are two characters long, and all two-character TLDs are ccTLDs. Here are some pointers on what ccTLD is and how to consider it in your SEO strategy.
Two Types of Top-Level Domains
We must manage each ccTLD by a national body that will decide how to obtain domain names corresponding to a national geographical extension. There are national or geographical domains of 2 letters that identify a country or a territory (.fr, .de, .cn, etc.): they are country-code Top-Level Domains (ccTLD). The other type of domains is more generic and composes 3 letters and will identify the sector of activity. Such as .com, .biz or .org.
Choose wisely
Choosing the correct name that we will use is essential. Ultimately, it will be something we cannot change and will be there forever. It is the label with which users will recognize you. This domain name should be the brand name of your company. Also, the name of a service you offer or a keyword that really fits the content and purpose of this site. It would be a mistake to put a domain name that is too long.
Customer Confidence
ccTLDs are famous to inspire customer confidence. ccTLDs have been around for a long time and are serious extensions. While most new gTLDs can be extravagant. By using a ccTLD, you also send a message to your existing and potential customers that you have a local presence.
Search engines like ccTLDs
When you use a ccTLD, you are telling Google that your business aims to the country to which that extension is assigned. To determine the best target audience for a page, Google looks at your site’s ccTLD because it tells search engines that your site is explicitly targeted to a certain country.
When it comes to what ccTLD, remember: choose the one interests you in depending on whether our page will be more globally oriented. Or if you only want to focus on a specific country. One option will always be to have both domains and redirect them.