What is CMS

The acronym CMS stands for Content Management System. It is a type of web application that separates content from formatting for websites, providing simplified ways to edit this content. In this way, it is possible to maintain a website without any technical knowledge of the web. The example we usually think of when we talk about CMS is WordPress. Here are some pointers on what CMS is and how to use it in your SEO campaign.

Your objectives first

First of all, you must know your project inside and out. Defining the concrete and real objectives of your site is simply essential. What type of site do you intend to create? What will you use it mostly or entirely for? Is it an online business, a blog or a company showcase? What are your goals with this website? Defining your objectives is an essential step. To do so, we recommend that you answer questions like what is your target audience? What are your traffic/sales objectives? What kind of visibility do you want to get?

It is fairly easy to use

The CMS is the basic tool to manage content in all its forms. That’s why the majority of companies and web entrepreneurs use a Content Management System as soon as they create their website. The major advantage of most CMS is that they are very easy to use. You don’t need to have any programming skills. Another advantage of CMS is their extensions (also called plugins or modules). These “sub-software” are bricks that are used to enrich and customize your website with new features (templates, payment systems for your customers, tools to track SEO, etc.).

Optimize your content

Another advantage of the CMS is its ability to analyze your content to allow you to optimize it and thus adopt the best practices of SEO (natural referencing). The optimization of a website for natural referencing always takes place in 2 steps : a technical optimization performed before the website is put online, and a more “marketing” optimization performed on an ongoing basis. A CMS allows you to manage these 2 aspects yourself.

Remember: The use of a CMS is the preferred solution to feed a website with content, its only drawback remains a certain slowness of access to databases perceptible when displaying pages on sites not optimized for loading time.