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What is a Progressive Web App

A Progressive Web Application (PWA) is a website that uses modern mobile capabilities (push notifications, GPS, camera…) to provide users with an experience similar to that of a native mobile application. Unlike an app, all content is accessible via a URL and indexed by search engines. Here are some pointers on what a Progressive Web…
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What is a newsletter

A newsletter is a periodic communication sent by e-mail to a list of recipients. It is this periodical character, and thus a content based on a current event, that differentiates the newsletter from the other types of e-mail marketing communications. The information newsletter Contrary to the commercial e-mailing, the electronic newsletter is sent periodically to…
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What is a natural link

Natural links are simply those we create without a netlinking strategy. Since it should come naturally, a site has placed a backlink to yours without you having asked for anything. Or without you having done anything for it. Here are some pointers on what a natural link is and how to consider it in your…
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What is a mockup

You can use a mockup to organize the vision of your site and to optimize its ergonomics before even starting the development phase. Several steps lead to the mockup, then to the functional prototype. This is used to develop a site from scratch, either by giving it to a developer or developing it yourself. It…
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What is a meta-search engine

A meta search engine is a type of search engine that gives results based on a combination of results from other search engine databases. It specializes in concatenating databases from a variety of search engines and linking the search results to relevant sources. Here are some pointers on what a meta-search engine is and how…
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What is a local citation

A local citation is any mention of your company on the Internet. It is any cross reference of your company’s name, phone number, address, zip or postal code and website address. In simple terms, local citations are references and information about a business. In SEO, they are a key factor in improving site performance for…
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What is a landing page

As the name suggests, a landing page is a page where web traffic “lands”. If your website was a city, your landing page would be its airport. And just as the opinion of a city starts at the airport, your visitors also get an idea about you, your brand and what you offer as soon…
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What is a headless CMS

The headless CMS is a back-end only content management system. It dissociates the content management from the presentation layer. If “head” is the presentation layer (or front-end) and “body” is the content repository, we cut the head from the body. Hence the name “headless”. Since we no longer have a default front-end, we are free…
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What is a favicon

The term favicon comes from the combination of the words “Favorite” and “Icon”. Its main purpose is to help visitors locate a Web page more easily, especially when multiple tabs are open or in favorites lists. Here are some pointers on what a favicon is and how to consider it in your SEO campaign. Advantages…
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What is a Google penalty

A penalty in SEO is when a site has been manually or automatically sanctioned by Google, or, speaking broadly, by other engines. This means the degradation of the positioning in the search results without any visual indication for the Internet user. Here are some pointers on what a Google penalty is and how to avoid…
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